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Tanya Bershadsky

Founder, Casting Influence

Tanya is an Emmy-nominated producer and digital video pioneer who has worked with digital talent since before the term “YouTuber” existed. She’s not only developed multiple YouTube celebrities, but guided traditional media figures into becoming multi-platform digital icons. She was Creative Director for the world’s first influencer marketing company, TadCast. She has experience working with a wide variety of clients from StateFarm and Purina to Disney, NEON, Legendary Pictures, Visionary Films, and DreamWorks. Her company, Casting Influence, is an all-in-one influencer marketing, casting, talent strategy and creative agency that has been profiled in Forbes Magazine as the “first of its kind.” The company was founded by Tanya in 2015 and was recently featured in the documentary New Kings.

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